TY  - BOOK
AU  - Perreault, William D.
AU  - Cannon, Joseph P. ; McCarthy, Jerome E.
TI  - Essentials of marketing : marketing strategy planning approach
SN  - 978-0--07-128334-2
U1  - C 658.8 P43e 
CY  - New york, NY 
KW  - Marketing - Management
ER  -