Perreault, William D. <br/><br/>
Essentials of marketing : marketing strategy planning approach 

 - 11th ed. 
 - New york, NY    McGraw-Hill/Irwin  2008 
 - xxxv, 660 p.  Includes index 
<br/><br/><label>ISBN: </label>978-0--07-128334-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management
<br/><br/><label>Dewey Class. No.: </label>C 658.8 P43e