TY  - BOOK
AU  - Perreault Jr., William D.
AU  - Cannon, Joseph P. ; McCarthy, E. Jerome
TI  - Essentials of marketing : A marketing strategy planning approach
SN  - 978-1-259-25163-4
U1  - C 658.8 P43c 
CY  - New York 
KW  - Marketing
ER  -