TY  - BOOK
AU  - Misiura, Shashi
TI  - Heritage marketing
SN  - 978-0-7506-6318-2
U1  - C 658.8 M69a 
CY  - Boston, MA
KW  - Marketing
N2  - The book adresses the issues facing students and practitioners in applying the generic principles of marketing to the heritage industry.
ER  -