TY  - BOOK
AU  - Kerin, Roger A. 
AU  - Theng, Lau Geok ; Hartley, Steven W. ; Rudelius, William 
TI  - Marketing in Asia
SN  - 978-9-814-59503-2
U1  - C 658.8 M34 
CY  - Singapore 
KW  - Marketing
ER  -