TY  - BOOK
AU  - Kotler, Philip
AU  - Keller, Kevin Lane; Ang, Swee Hoom; Leong, Siew Meng; Tan, Chin Tiong
TI  - Marketing management: An Asian Perspective
SN  - 978-981-06-9714-3
U1  - C 658.8 M34 
CY  - Singapore 
KW  - Marketing- Management
N2  - The book aims to highlight some of the recent environmental factors impacting on marketing, making it the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
ER  -