Kotler, Philip <br/><br/>
Marketing management: An Asian Perspective 

 - Singapore    Pearson Education South Asia  2009 
 - xxv, 750 p.  Includes index 
<br/><br/> The book aims to highlight some of the recent environmental factors impacting on marketing, making it the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.  
<br/><br/><label>ISBN: </label>978-981-06-9714-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing- Management
<br/><br/><label>Dewey Class. No.: </label>C 658.8 M34