Lovelock, Christopher <br/><br/>
Services Marketing: A Managerial Perspective 

 - 5th ed. 
 - Singapore    Pearson Education South Asia  2006 
 - xviii, 652 p.  Includes index 
<br/><br/><label>ISBN: </label>981-244-896-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries- Marketing
<br/><br/><label>Dewey Class. No.: </label>C 658.8 L94s