Ketler, Philip <br/><br/>
Principles of marketing : a global perspective 

 - Singapore    Prentice  2009 
 - xiii, 670 p. ; ill.   Includes index 
<br/><br/><label>ISBN: </label>978-981-06-9715-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Armstrong, Garry<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>C 658.8 K84p