Kotler, Philip <br/><br/>
Marketing management 

 - 15th ed. 
 - Singapore    Pearson Education South Asia  2017 
 - 136 p.  Includes index 
<br/><br/><label>ISBN: </label>0-13-196853-X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>Dewey Class. No.: </label>C 658.8 K84m