TY  - BOOK
AU  - Hunt, Shane C.
AU  - Mello, John E. 
TI  - Marketing
SN  - 978-1-259-09560-3
U1  - C 658.8 H92m 
CY  - New York 
KW  - Marketing
N2  - Helps students to demonstrates the connection between marketing and their future careers, whether students choose to pursue a major in marketing or another field. This title includes career tips in every chapter and a comprehensive marketing plan exercise that focuses on marketing the most important product in students' lives.
ER  -