Hunt, Shane C. <br/><br/>
Marketing 

 - 1st ed. 
 - New York    McGraw-Hill  2015 
 - xxxviii, 454 p.  Includes index 
<br/><br/> Helps students to demonstrates the connection between marketing and their future careers, whether students choose to pursue a major in marketing or another field. This title includes career tips in every chapter and a comprehensive marketing plan exercise that focuses on marketing the most important product in students' lives.  
<br/><br/><label>ISBN: </label>978-1-259-09560-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>C 658.8 H92m