TY  - BOOK
AU  - Hooley, Graham
AU  - Saunders, John; Piercy, Nigel F.; Nicoulaud, Brigitte
TI  - Marketing strategy: annd competitive positioning
SN  - 978-981-06-9748-8
U1  - C 658.8 H72m 
CY  - Singapore 
KW  - Marketing management- case studies
N2  - The book focuses on creating and sustaining superior performance in the marketplace.
ER  -