Hooley, Graham <br/><br/>
Marketing strategy: annd competitive positioning 

 - 4th ed. 
 - Singapore    Prentice Hall  2008 
 - xviii, 614 p.; ill.  Includes index and references 
<br/><br/> The book focuses on creating and sustaining superior performance in the marketplace.  
<br/><br/><label>ISBN: </label>978-981-06-9748-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management- case studies
<br/><br/><label>Dewey Class. No.: </label>C 658.8 H72m