TY  - BOOK
AU  - Forsyth, Patrick
TI  - Marketing : a guide to the fundamentals 
SN  - 978-1-84668-1936
U1  - C 658.8 F77m 
CY  - New York 
KW  - Marketing
N2  - For anyone who wants to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, indeed the whole business of marketing; this guide to the fundamentals will be invaluable
ER  -