Forsyth, Patrick <br/><br/>
Marketing : a guide to the fundamentals  

 - New York    Bloomberg, Press  2009 
 - 230 p.  Includes index 
<br/><br/> For anyone who wants to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, indeed the whole business of marketing; this guide to the fundamentals will be invaluable 
<br/><br/><label>ISBN: </label>978-1-84668-1936 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>C 658.8 F77m