Bearden, William O. <br/><br/>
Marketing : principles and perspectives 

 - 5th ed. 
 - New York    McGraw- Hill Irwin  2007 
 - xxxvi, 588 p.  Includes index 
<br/><br/><label>ISBN: </label>978-007-126584-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>C 658.8 B38m