Baker, Michael <br/><br/>
Product strategy and management 

 - 2nd ed. 
 - Singapore    Pearson Education South Asia  2008 
 - xviii, 541 p.; ill.   Includes bibliography references and index 
<br/><br/><label>ISBN: </label>978-981-06-9850-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products- management<br/>Product management
<br/><br/><label>Dewey Class. No.: </label>C 658.56 B17p