Matching supply with demand : an introduction to operations management
- Boston McGraw-Hill/Irwin 2009
- xv, 485 p. ; ill. Includes index
This book represents our view of the essential body of knowledge for an introductory operations management course. In the years that we have been teaching operations at The Wharton School, our students have repeatedly asked us for recommended readings to g along with the cases and lectures in our courses. Unfortunately, our students found all our suggestions either too remote from the real world (fictitious companies with unrealistic Given those shortcomings of existing textbooks, our guiding principle in the develop ment of Matching Supply with Demand has been real operations, real solutions Rol operations means that most of the chapters in this book are written from the perspective of a specific company so that the material in this text will come to life by discussing it ins are simply easier to remember than and equations. We have chosen a wide variety of companies, small and large, representing services, manufacturing, and retailing alike. While obviously not fully representative, we believe that-taken together-these cases provide a realistic picture of operations man. agement problems today