New Venture Creation: Entrepreneurship for the 21st Century
- Asia Global ed.
- Singapore McGraw-hill 2012
- xx, 644 p. ; ill. Includes index
This book continues to be the product of experience and considerable research in the field-rooted in real-world application and refined in the classroom. The design and flow of the book are aimed at creating knowledge, skills, and awareness. In a pragmatic way�through text, case studies, and hands-on exercises-students are drawn in to discover critical aspects of entrepreneurship, and what levels of competencies, know-how, experience, attitudes, resources, and networks are required to pursue different tres eneurial opportunities.