Crawford, Merle <br/><br/>
New products management 

 - 9th ed. 
 - New York    McgGraw-Hill  2008 
 - xviii, 558 p. :ill ; 24 cm  Includes index 
<br/><br/> The new edition provides the reader with the management approach through a marketing perspective. Comprehensive coverage of new product development process and practice prepares the reader to manage the people and processes from a marketing perspective. The authors aim to make the textbook increasingly relevant to its users as this revision is considered to be a new product 
<br/><br/><label>ISBN: </label>978-007-126336-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New Products- Mangement
<br/><br/><label>Dewey Class. No.: </label>C 658. 575C85n