Keller, Kevin Lane <br/><br/>
Strategic brand management : building, measuring, and managing brand equity 

 - 3rd ed. 
 - Singapore    Pearson Education South Asia  2008 
 - xxi, 692 p.  Includes index 
<br/><br/><label>ISBN: </label>978-981-0697-40-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand some products - Management
<br/><br/><label>Dewey Class. No.: </label>C 658 K228s