TY  - BOOK
AU  - Kottler, Philip
AU  - Bowen, John T.; Makens, James C.;
TI  - Marketing for hospitality and tourism
SN  - 978-981-0697-50-1
U1  - C 647-94068 K84m 
CY  - Boston 
KW  - Hospitality industry
KW  - Tourism
N2  - The book is written with the hospitality and travel student in mind. The solicited and ur ments we received from students and instructors have been incorporated into the fifth edition told us Marketing for Hospitality and Tourism is readable and interesting
ER  -