TY  - BOOK
AU  - Reid, Robert D.
AU  - Bojanic, David C.
TI  - Hospitality marketing management
SN  - 978-0-471476-54-2
U1  - C 647.950688 R27h 
CY  - New Jersey 
KW  - Food Service- Marketing
KW  - Hospitality industry- Marketing
KW  - Restaurant- Marketing
N2  - Covers various principles of marketing with an applications oriented approach. This book includes coverage of tourism marketing. It features material on marketing technology and its implications in the hospitality industry. It provides applications approach to the discipline of marketing
ER  -