Reid, Robert D. <br/><br/>
Hospitality marketing management 

 - 4th ed. 
 - New Jersey    John Wiley & Sons   2006 
 - xiv, 626 p.  Includes index 
<br/><br/> Covers various principles of marketing with an applications oriented approach. This book includes coverage of tourism marketing. It features material on marketing technology and its implications in the hospitality industry. It provides applications approach to the discipline of marketing. 
<br/><br/><label>ISBN: </label>978-0-471476-54-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Food Service- Marketing<br/>Hospitality industry- Marketing<br/>Restaurant- Marketing
<br/><br/><label>Dewey Class. No.: </label>C 647.950688 R27h