TY  - BOOK
AU  - Kottler, Philip
AU  - Bowen, John T.; Marken, James C.
TI  - Fundamentals of Marketing for Hospitality and Tourism
SN  - 978-981-06-9992-5
U1  - C 647.940688 K84f 
CY  - Upper Saddle River, New Jersey 
KW  - Hospitality industry- Marketing
KW  - Tourism- Marketing
N2  - The book guides you down the intriguing, discovery-laden road to learning marketing. It is our goal is to help you master the basic concepts and practices of modern hospitality marketing in an enjoyable and practical way. Achieving this goal involves a constant search for the best balance among the three pillars that support the book-theories and conceptspractices and applica-tions, and pedagogy (the art and science of teaching)
ER  -