TY  - BOOK
AU  - Shoemaker, Stowe
AU  - Lewis, Robert C.; Yesawich, Peter C.
TI  - Principles of marketing leaderships in hospitality and tourism: strategies and tactics for competitive advantage
SN  - 978-981-06-9820-1
U1  - C 647.94068 Sh7p 
CY  - Singapore
KW  - Hospitality industry- marketing
KW  - Tourism- marketing
ER  -