Shoemaker, Stowe <br/><br/>
Principles of marketing leaderships in hospitality and tourism: strategies and tactics for competitive advantage 

 - 4th ed.  
 - Singapore   Pearson  2007 
 - xxv, 659 p.  Includes index 
<br/><br/><label>ISBN: </label>978-981-06-9820-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry- marketing<br/>Tourism- marketing
<br/><br/><label>Dewey Class. No.: </label>C 647.94068 Sh7p