TY  - BOOK
AU  - McCabe, Scott
TI  - Marketing communications in tourism and hospitality: concepts, strategies, and cases
SN  - 978-0-7506-8277-0
U1  - C 647.94068 M13m 
CY  - Oxford 
KW  - Advertising- Hospitality industry
KW  - Hospitality industry- Marketing
KW  - Tourism- Marketing
ER  -