McCabe, Scott <br/><br/>
Marketing communications in tourism and hospitality: concepts, strategies, and cases 

 - Oxford    Butterworth Heinemann  2009 
 - xx, 300 p.  Includes index 
<br/><br/><label>ISBN: </label>978-0-7506-8277-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising- Hospitality industry<br/>Hospitality industry- Marketing<br/>Tourism- Marketing
<br/><br/><label>Dewey Class. No.: </label>C 647.94068 M13m