TY - BOOK AU - McVety, Paul J. AU - Ware, Bradley J. ; Ware, Caludette L. TI - Fundamentals of menu planning SN - 978-0-470-07267-7 U1 - C 632.5 M25f CY - New Jersey KW - Food service KW - Menus N2 - UNDERSTANDING the fundamentals of menu planning is essential to building a successful foodservice concept since the menu is ultimately the foundation upon which a foodservice operation builds both its reputation and profit. It is important to develop a workable, quality menu if your foodservice opera-tion is to be profitable ER -