Fundamentals of menu planning
- 3rd ed.
- New Jersey John Wiley and sons 2009
- ix, 258 p. Includes bibliographical references and index
UNDERSTANDING the fundamentals of menu planning is essential to building a successful foodservice concept since the menu is ultimately the foundation upon which a foodservice operation builds both its reputation and profit. It is important to develop a workable, quality menu if your foodservice opera-tion is to be profitable.