How pple Inc. changed the world

By: Material type: TextTextPublication details: Mumbai ; Jaico Publishing House ; 2010Description: xiii, 185 p; Includes bilbiography and indexISBN:
  • 978-81-8495-054-0
Subject(s): DDC classification:
  • C 338.47004 Og7h
Summary: Few companies can claim the successes that Apple Inc. can, from practically inventing the personal computer to creating an entirely new market for portable media players to re-inventing how we pur-chase and enjoy music. A case can be made that Apple took personal electronics to an entirely new level, surpassing even Sony, largely considered to be the original pioneer of consumer electronics. Apple is the little company that could. Starting out as the minority player in an industry crowded with larger and better-capitalized competitors, Apple turned the industry on its ear.
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Few companies can claim the successes that Apple Inc. can, from practically inventing the personal computer to creating an entirely new market for portable media players to re-inventing how we pur-chase and enjoy music. A case can be made that Apple took personal electronics to an entirely new level, surpassing even Sony, largely considered to be the original pioneer of consumer electronics. Apple is the little company that could. Starting out as the minority player in an industry crowded with larger and better-capitalized competitors, Apple turned the industry on its ear.

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