Restaurant success, by the numbers : a money-guy's guide to opening the next new hot spot

By: Material type: TextTextPublication details: California ; Ten Speed Press, Berkeley; 2007Description: 280 p; Includes indexISBN:
  • 978-1-58008-663-9
Subject(s): DDC classification:
  • R 647.95068 F46
Summary: Ninety percent of all restaurants fail, and those that succeed happened upon that mysterious X factor, right' Wrong! A man of many hats: money-guy, restaurant owner, and restaurant consultant-Roger Fields shows how a restaurant can survive its first year, based on far more than luck, and keep diners coming back for many years to come. Featuring real-life restaurant start-up stories (including some of the author's own), this comprehensive how-to walks readers through the logistics of opening a restaurant: creating the concept, choosing a location, designing the menu, establishing ambiance, hiring staff, and, most important, turning a profit. Opening a restaurant isn't easy, but this realistic dreamer's guide helps set the table for lasting success. From the Trade Paperback edition
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Book Book PCC REFERENCE R 647.95068 F46 (Browse shelf(Opens below)) Available 1920

Ninety percent of all restaurants fail, and those that succeed happened upon that mysterious X factor, right' Wrong! A man of many hats: money-guy, restaurant owner, and restaurant consultant-Roger Fields shows how a restaurant can survive its first year, based on far more than luck, and keep diners coming back for many years to come. Featuring real-life restaurant start-up stories (including some of the author's own), this comprehensive how-to walks readers through the logistics of opening a restaurant: creating the concept, choosing a location, designing the menu, establishing ambiance, hiring staff, and, most important, turning a profit. Opening a restaurant isn't easy, but this realistic dreamer's guide helps set the table for lasting success. From the Trade Paperback edition

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