Advertising principles and practice
Material type:
TextPublication details: Singapore; Pearson Education South Asia; 2010Edition: 8th edDescription: 685 p; Includes indexISBN: - 978-981-0697-51-8
- C 659.1 M82
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Book
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PCC CIRCULATION | C 659.1 M82 (Browse shelf(Opens below)) | Available | 3602 |
Browsing PCC shelves, Shelving location: CIRCULATION Close shelf browser (Hides shelf browser)
| C 659.1 A3e Essentials of contemporary advertising | C 659.1 B41a Advertising and promotion : an integrated marketing communications perspective | C 659.1 M82 Advertising principles and practice | C 659.1 M82 Advertising principles and practice | C 659.1 Og9a Advertising and integrated band promotion | C 659.11 T74n The new positioning : the latest on the world's #1 business strategy | C 659.132 Ai9c Cutting edge advertising: how to create the world's best print for brands in the 21st century |
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