ABC's of relationship selling through service

By: Material type: TextTextPublication details: New York ; McGraw-Hill; 2011Edition: 11th edDescription: xxxii, 538 p. :ill. 26 cm; Includes bibliographical references and indexISBN:
  • 978-007-128928-3
Subject(s): DDC classification:
  • C 658.85 F95a
Summary: ABC's of Relationship Selling through Service trains readers on a specific, yet generic, step-by-step selling process that is universal in nature. This edition presents a sales process or system in a logical sequence, more than any other text in the market: from planning and the approach, to closing and follow-up for exceptional customer service. The goal of this text has always been to demonstrate to students the order of steps within the selling process; provide numerous examples of what should be in each step; and how the steps within the selling process interact with one another. This market leader text brings a comfortable and familiar approach to the Selling discipline
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Book Book PCC CIRCULATION C 658.85 F95a (Browse shelf(Opens below)) Available 4597

ABC's of Relationship Selling through Service trains readers on a specific, yet generic, step-by-step selling process that is universal in nature. This edition presents a sales process or system in a logical sequence, more than any other text in the market: from planning and the approach, to closing and follow-up for exceptional customer service. The goal of this text has always been to demonstrate to students the order of steps within the selling process; provide numerous examples of what should be in each step; and how the steps within the selling process interact with one another. This market leader text brings a comfortable and familiar approach to the Selling discipline

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