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International marketing

By:

Cateora, Philip

Contributor(s):

Graham, John L

Material type: Text

TextPublication details: New York; McGraw-Hill; 2009Edition: 14th edDescription: xx, 702 p; Includes bibliographical references and indexISBN:

978-007-126461-7

Subject(s):

DDC classification:

C 658.848 C28i

Summary: The book addresses global issues and describes concepts relevant to all international marketers, regardless of the extent of their international involvement.

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	PCC CIRCULATION	C 658.848 C28i (Browse shelf(Opens below))	Available	4593

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Previous	C 658.84 Sch4i Introduction to E-business	C 658.84 W75p Principles of supply chain maangement : a balance approach	C 658.848 C28i International marketing	C 658.848 C28i International marketing	C 658.848 G11i International marketing	C 658.848 K24g Global marketing	C 658.85 C35s Sales management	Next

The book addresses global issues and describes concepts relevant to all international marketers, regardless of the extent of their international involvement.

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