Strategic Marketing
Material type:
TextPublication details: New York, NY ; McGraw-Hill/Irwin; 2009Edition: 9th edDescription: xv, 784 p. ; figs; Includes indexISBN: - 978-007-126335-1
- C 658.802 C85s
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Book
|
PCC CIRCULATION | C 658.802 C85s (Browse shelf(Opens below)) | Available | 3834 |
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| C 658.8 W15m Marketing strategy: a decision-focused approach | C 658.80072 M14m Marketing accountability: how to measure marketing effectiveness | C 658.80095 k48b Big M little m marketing : new strategies for a new asia | C 658.802 C85s Strategic Marketing | C 658.802 G41s Strategic marketing planning | C 658.802 K56b Blue Ocean strategy: How to create uncontested market space and make the competition irrelevant | C 658.802 M27h How to achieve zero-defect marketing |
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