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Big M little m marketing : new strategies for a new asia

By:

Ketchum, David

Material type: Text

TextPublication details: Singapore ; John wiley and sons (Asia); 2003Description: xi, 220 p; Includes indexISBN:

0471-47923-3

Subject(s):

Marketing - Asia

DDC classification:

C 658.80095 k48b

Summary: BIG M. little m Marketing: The Guide to Gaining Competitive Advantage in the new Asia is a view of the way forward for all businesspeople operating in Asia to unlock the marketing potential of what I believe will be a definitive era of rapid economic and social change. The reforms and liberalization that began with the aftermath of the 1997 financial crisis and that are gathering momentum with the coming of the WTO to China and Taiwan are just the beginning. This accelerating pace of change is now altering the face of the competitive landscape. The changes are inexorable. The nimble will be rewarded with new opportunities and profit potential, while the inflexible and moribund will face obliteration.

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Item type	Current library	Call number	Status	Barcode
Book	PCC CIRCULATION	C 658.80095 k48b (Browse shelf(Opens below))	Available	2152

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Previous	C 658.8 W15m Marketing strategy: a decision-focused approach	C 658.8 W15m Marketing strategy: a decision-focused approach	C 658.80072 M14m Marketing accountability: how to measure marketing effectiveness	C 658.80095 k48b Big M little m marketing : new strategies for a new asia	C 658.802 C85s Strategic Marketing	C 658.802 G41s Strategic marketing planning	C 658.802 K56b Blue Ocean strategy: How to create uncontested market space and make the competition irrelevant	Next

BIG M. little m Marketing: The Guide to Gaining Competitive Advantage in the new Asia is a view of the way forward for all businesspeople operating in Asia to unlock the marketing potential of what I believe will be a definitive era of rapid economic and social change. The reforms and liberalization that began with the aftermath of the 1997 financial crisis and that are gathering momentum with the coming of the WTO to China and Taiwan are just the beginning. This accelerating pace of change is now altering the face of the competitive landscape. The changes are inexorable. The nimble will be rewarded with new opportunities and profit potential, while the inflexible and moribund will face obliteration.

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