Marketing accountability: how to measure marketing effectiveness
Material type:
TextPublication details: London ; Kogan Page; 2009Description: viii, 293 p; Includes indexISBN: - 978-0-7494-5386-2
- C 658.80072 M14m
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Book
|
PCC CIRCULATION | C 658.80072 M14m (Browse shelf(Opens below)) | Available | 4209 |
Browsing PCC shelves, Shelving location: CIRCULATION Close shelf browser (Hides shelf browser)
| C 658.8 P44m Marketing management : knowledge and skills | C 658.8 W15m Marketing strategy: a decision-focused approach | C 658.8 W15m Marketing strategy: a decision-focused approach | C 658.80072 M14m Marketing accountability: how to measure marketing effectiveness | C 658.80095 k48b Big M little m marketing : new strategies for a new asia | C 658.802 C85s Strategic Marketing | C 658.802 G41s Strategic marketing planning |
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