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Sun Tzu on management : the art of war in contemporary business strategy

By:

Tech, Foo check

Contributor(s):

Grinyer, Peter Hugh

Material type: Text

TextPublication details: Oxford ; 1995Description: xxvii, 298 p; Includes bibliography and referenceISBN:

981-0067-99-2

Subject(s):

Management strategy

DDC classification:

C 658.4012 T22s

Summary: This text is an approach to strategic management, relating relevant segments of the 2500 year-old Art of War by Sun Tzu to insights gained through analyses of strategy processes within major ASEAN corporations (Singapore, Malaysia, Thailand, Philippines and Indonesia). Through analogy, the book seeks to record how Sun Tzu's prescriptions on strategy are largely borne out in their research of strategy processes within major listed corporations in ASEAN. The book is relevant to world management now that China, where Sun Tzu continues to be greatly revered, is on its way to becoming the world's largest economy. It is aimed at general managers, corporate planners, researchers and academics.

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	PCC CIRCULATION	C 658.4012 T22s (Browse shelf(Opens below))	Available	5500

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Previous	C 658.4012 P68s Strategic management : building and sustaining competitive advantage	C 658.4012 P93p Predictive analytics for business strategy : reasoning from data to actionable knowledge	C 658.4012 St8 Strategy : 2008 - 2009	C 658.4012 T22s Sun Tzu on management : the art of war in contemporary business strategy	C 658.4012 T37s Strategic management : concepts and cases	C 658.4012 W56s Strategic Management and Business Policy: Achieving Sustainability	C 658.4012 W57 Strategic management and business policy	Next

This text is an approach to strategic management, relating relevant segments of the 2500 year-old Art of War by Sun Tzu to insights gained through analyses of strategy processes within major ASEAN corporations (Singapore, Malaysia, Thailand, Philippines and Indonesia). Through analogy, the book seeks to record how Sun Tzu's prescriptions on strategy are largely borne out in their research of strategy processes within major listed corporations in ASEAN. The book is relevant to world management now that China, where Sun Tzu continues to be greatly revered, is on its way to becoming the world's largest economy. It is aimed at general managers, corporate planners, researchers and academics.

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