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Marketing for hospitality and tourism

By:

Kottler, Philip

Contributor(s):

Bowen, John T.; Makens, James C

Material type: Text

TextPublication details: Boston ; Pearson; 2010Edition: 5th edDescription: xxii, 683 p. ; ill; Includes indexISBN:

978-981-0697-50-1

Subject(s):

DDC classification:

C 647-94068 K84m

Summary: The book is written with the hospitality and travel student in mind. The solicited and ur ments we received from students and instructors have been incorporated into the fifth edition told us Marketing for Hospitality and Tourism is readable and interesting.

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Item type	Current library	Call number	Status	Barcode
Book	PCC CIRCULATION	C 647-94068 K84m (Browse shelf(Opens below))	Available	3628

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Previous	C 647.950681 Oj7p Practical food & beverage cost control	C 647.950688 R27h Hospitality marketing management	C 647-.9573 M58m The Modern Cafe	C 647-94068 K84m Marketing for hospitality and tourism	C 647-94068 K84m Marketing for hospitality and tourism	C 647-94068 T28p Principles of managment for the hospitality industry	C 647,940688 H87t Tourism and hospitality marketingL a global perspective	Next

The book is written with the hospitality and travel student in mind. The solicited and ur ments we received from students and instructors have been incorporated into the fifth edition told us Marketing for Hospitality and Tourism is readable and interesting.

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