Tourism marketing : an asia-pacific perspective (Record no. 607)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01802nam a2200241Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250730165103.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250728s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-470-81490-1 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | C 338.4791 T631 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hsu, Cathy |
| 245 #0 - TITLE STATEMENT | |
| Title | Tourism marketing : an asia-pacific perspective |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Australia |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | John Wiley and Sons |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 480 p. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Other physical details | Includes index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The global development of the tourism industry over the past decade has been fuelled by the rapid growth in tourist numbers, tourism business volumes and innovative business practices in the Asia-Pacific region. The World Tourism Organization has forecast that by 2020 China will replace France as the world's number one destination, with 130 million tourist arrivals each year, and Hong Kong, a major gateway to China, will become the fifth most visited des tination in the world, with 57 million visitor arrivals annually. As to soura markets, destinations in the Asia-Pacific have seen a shift from the traditiond American and European long-haul markets towards emerging intra-regiond markets. Such a change in market composition requires a reassessment of marketing strategies and service offerings. Many recent innovative tourism practices, including marketing approaches, have been initiated by businesses in the Asia-Pacific region. The best airlines, airports and hotels today are likely to be found in this part of the world. A global shift in the 'centre of excellence to the Asia-Pacific region is imminent. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Tourism - Asia - Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Tourism - Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Tourism - Pacific Area - Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Killion, Les ; Brown, Graham ; Gross, Michael J. ; Huang, Sam |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| PCC | PCC | CIRCULATION | 07/30/2025 | C 338.4791 T631 | 4349 | 07/30/2025 | 07/30/2025 | Book |