Marketing Research (Record no. 1741)

MARC details
000 -LEADER
fixed length control field 00526nam a2200217Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250730165316.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250728s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9812-53-181-5
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number C 658.83 M14m
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name McDaniel, Garl
245 #0 - TITLE STATEMENT
Title Marketing Research
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hoboken, New Jersey
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. John Wiley & Sons
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2005
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 617 p.
300 ## - PHYSICAL DESCRIPTION
Other physical details Includes index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Gates, Roger
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
          PCC PCC CIRCULATION 07/30/2025   C 658.83 M14m 1636 07/30/2025 07/30/2025 Book