Marketing Research in a digital information environment (Record no. 1740)

MARC details
000 -LEADER
fixed length control field 00586nam a2200217Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250730165316.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250728s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-0-07-110107-3
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number C 658.83 H11m
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hair, Joseph F.
245 #0 - TITLE STATEMENT
Title Marketing Research in a digital information environment
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. McGraw-Hill/Irwin
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2009
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 690 p. ; figs.
300 ## - PHYSICAL DESCRIPTION
Other physical details Includes index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bush, Robert P. ; Ortianu, David J.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
          PCC PCC CIRCULATION 07/30/2025   C 658.83 H11m 4657 07/30/2025 07/30/2025 Book