Raising the Bar : Integrity and Passion in Life and Business: The Story of Clif Bar Inc

Erickson, Gary

Raising the Bar : Integrity and Passion in Life and Business: The Story of Clif Bar Inc - Hoboken, John Wiley & amp 2004 - 342 p. Includes index

In April of 2000, Gary Erickson turned down a 120 million offer to buy his thriving company. Today, instead of taking it easy for the rest of his life and enjoying a luxurious retirement, he's working harder than ever. Why would any sane person pass up the financial opportunity of a lifetime?Raising the Bar tells the amazing story of Clif Bar's Gary Erickson and shows that some things are more important than money.

0-7879-7365-3


Clif Bar Inc
Snack food industry--United States

C 338.76646 Er4r