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Successful tourism marketing

Arora, R. K.

Successful tourism marketing - New Delhi Mohit Publications. 2007 - 218 p. Includes index

Modern marketing is a way of doing business, heavily based on the marketing concepts. Planning, organization and establishment of goals with firm and clear guidelines make for a successful tourism marketing strategy. Aim of the this book is to provide to our readers latest innovative concepts and activities for conducting successful tourism marketing.

ISBN: 81-74455-378-4

Subjects--Topical Terms:
Tourism -- Management.
Hospitality industry

Dewey Class. No.: C 338.479 Ar6s

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