Web 2.0 for busniess

White, Bruce A.

Web 2.0 for busniess - Hoboken, NJ John Wiley and Sons 2010 - vii, 87 p. Includes index

As the authors noticed (and who couldn't notice) the move of Web 2.0 from a niche area to part of the day-to-day fabric of our lives they KNEW this book was needed. We had Facebook and MySpace pages, we read blogs, we listened to our iPods and joined in on forums! Without thinking. Web 2.0 had become part of our lives. But... could and would Web 2.0 become part of the business environment? We thought so! In December 2007, at the IAIM/ICIS conference in Montreal, Canada, one of the co-authors pleaded with Beth Golub, acquisitions editor of John Wiley & Sons to publish this book. This co-author was finding that a growing part of his day was spent interacting with students on Facebook, reading blogs, having classes develop interactive and collaborative assignments using Wikis, using Skype for phone calls and reading news feeds.


Information technology-management
Online social networks
Web 2.0

C 302.231 W58b