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Marketing communications approach : advertising principles

Alminar-Mutya, Ruby F.

Marketing communications approach : advertising principles - Mandaluyong City National Book Store 2009 - ix, 195 p. Includes bibliography

ISBN: 971-08-6868-3

Subjects--Topical Terms:
Advertising
Communications in marketing
Sales promotions

Dewey Class. No.: Fil 659.1 A6aa

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