International marketing
Cateora, Philip
International marketing - 13th ed. - New York McGraw-Hill 2007 - xx, 702 p. Includes bibliographical references and index
The book addresses global issues and describes concepts relevant to all international marketers, regardless of the extent of their international involvement.
978-007-126461-7
Export marketing
International business enterprises
C 658.848 C28i
International marketing - 13th ed. - New York McGraw-Hill 2007 - xx, 702 p. Includes bibliographical references and index
The book addresses global issues and describes concepts relevant to all international marketers, regardless of the extent of their international involvement.
978-007-126461-7
Export marketing
International business enterprises
C 658.848 C28i